Due to the endless fluctuating cycle of SERPs (search engine ranking page results), getting the expected results from SEO efforts is becoming more challenging. Even after putting in your 100%, if you notice that your competitors are still outranking you, this post can significantly help your website rank on top of search results. Let’s get started!
Many surveys have shown that 75% of people don’t go beyond the first page of Google results. This means you can lose 1/3 of the traffic if your website fails to reach the top search results.
We understand innumerable things need to be taken care of when you manage a business. However, your business won’t survive in this fiercely competitive world if you overlook your online presence or craft an inefficient SEO strategy.
Fortunately, a few SEO strategies can help you improve your SEO rankings and enhance your visibility among your target audience.
Some might be known to you, some may not.
Let’s go through the handpicked SEO strategies and skyrocket your SERPs this year.
Top 10 Methods to Improve Your SEO Rankings Quickly
Countless factors impact the search engine ranking system. With continuously changing algorithms, SEO is becoming a daunting task. Plus, getting results has turned out to be a challenging errand for many marketers. However, SEO cannot be overlooked because it can make or break your business.
Without enough visibility, survival in this ferociously competitive world is highly uncertain. Therefore, to improve your rankings in SERPs, here is the list of top SEO strategies that will surely accelerate your marketing efforts and get results out of it.
1. Schema Markup
Schema markup or structured data is an additional code that is added to your webpage or site’s post. This code helps Google and other search engines to know more about your site. You can also install a reliable schema WordPress plugin on your website to make it more discoverable in search results.
With the help of structured data, search engines segregate relevant content from inapt ones. It improves your position in the SERPs as you make your site more comprehensible and discoverable for search engines.
2. Internal Linking
Internal linking is hyperlinking one page with another page on your website. This tactic might seem simple but considerably improves your SEO. This increases user engagement and spending time on your site as they keep navigating to other important web pages via links.
To build a powerful internal linking strategy, you should consider the following:
- Hyperlinking should be done to relevant pages only. If you don’t link to appropriate pages, search engines will struggle to understand the hierarchy of your site. As a result, your site will be pushed back in the SERPs.
- Avoid adding too many internal links in a single post as it disrupts the reading flow.
- Use keyword-rich anchor texts. The anchor text is clickable words of the hyperlink. This helps give more information about your site and helps search engines discover your site’s posts better.
3. Current Content
The core objective of search engines is to provide reliable, relevant, and up-to-date information to users. This means your content should be current if you want to get this favor from Google and other search engines.
If you include the right information that users are searching for, then your post will definitely get the visibility you want.
Follow this practice for all the posts and content you have included on your website. Keep visiting the fresh content after a couple of months to check that it is still providing pertinent information to the visitors.
4. Link Building
New link building is considered one of the most powerful methods to improve a site’s ranking. It is the process of obtaining hyperlinks from good websites to your own. The key objective of link building is to maximize the number of high-quality links to any particular web page to increase its ranking.
You can generate a massive number of organic traffic to your website from this technique. Link building is also known as backlinking. To get better backlinks, you need to analyze your competitors and see how they are doing this process on their posts.
5. Showcase EAT (experience, authority, & trust)
Google knows that users click only those links that provide credible info. These results are based on search quality evaluators that Google uses. This evaluator analyses whether your site conveys EAT and comes from a source that users would trust.
To build credibility and brand identity, you need to add a little bit of information about your brand and yourself. Here is the list of useful tips on showcasing EAT:
- Add an author bio to show that it is written by an experienced and trustworthy writer. It should be short (not more than 50 words) and showcase experience and expertise in the relevant field.
- Provide details of your brand and experience on the ‘About US’ page of your website.
- Include customer care information on your site to help visitors contact you via phone, email, chat, etc.
- Include positive ratings, reviews, testimonials, and even certifications from reliable sources. This increases the trust in the eyes of your audience and search engines.
6. Website Loading Speed
The loading speed of your website has a direct impact on your search rankings. Speed matters when we talk about giving the best user experience to your website visitors.
As Google wants to provide a great experience to its users, websites that load faster are generally displayed on the top pages. Therefore, if you want to improve your search rankings, you have to work on your website’s loading speed.
Aspects that slow down your website loading speed are:
- Large-size images.
- Redundant third-party scripts.
- Substandard host.
- Large file size of web pages.
Now you know what factors impact the loading speed of your website. You can compress high-resolution images on your site, get rid of unnecessary third-party scripts, and work on other areas that boost web loading speed.
Infographics on your website greatly impact SEO. However, any type of infographic doesn’t offer anticipated results. To make infographics catchy, you need great content and top-notch design. Yes, you should never overlook the content you include in the infographics. Many infographics don’t perform well due to substandard content.
Consider writing long-form content and couple it with great infographics to earn top ranking in search results. You can also add different types of content like graphs, charts, and other types of visuals to make it click-worthy.
Infographics greatly catch people’s attention. The combination of high-quality content and exclusive design please search engines. As a result, you can increase your visibility among your target audience with the help of this powerful combo.
8. Link Optimization
Optimizing links offers great perks. It increases the credibility of your website. Crafting compelling and high-quality content is undoubtedly necessary, but how do you ensure its reliability?
Building credible content boosts your online authority. Therefore, whenever you include stats and figures, consider linking them to their original source.
Additionally, there are good chances that your website has broken links. Consider getting rid of all such links because it has a negative effect on user experience. So, assess your website and fix all the broken links. Either delete/replace them or direct it to 404.
9. Right Keywords
We cannot miss keywords when talking about SEO. The usage of the right keywords is crucial for SEO. You can’t fall short in identifying relevant keywords that represent your business niche. Once you have identified them, you need to create high-quality content encompassing them. This practice helps you improve your search engine rankings and increase organic footfall on your website.
Many SEO professionals make the mistake of picking high-volume keywords that are not aligned with business offerings. This practice is a big ‘NO’ if you are serious about your rankings. This approach might get good traffic on their site but it won’t help them much with sales. Therefore, whenever you pick keywords, be prudent and make sure each keyword aligns with your niche.
10. Title & Meta Description
The title and the meta description is the first thing that your target audience will see in the search results. These two factors greatly influence the decision to click on your website or move to your competitor. Therefore, you need to make it catchy whenever you write them.
These two aspects are the easiest methods to improve your rankings on search results. Before finalizing it, check if it’s engaging, descriptive, and has the target keywords.
SEO might sound like a big task but if you work on improving vital elements of your website, you can reach your goals with simple tweaking. But always remember SEO tactics don’t work overnight, you need to be patient to experience positive results on your rankings.
All these SEO strategies will significantly help you boost your rankings and build a strong online presence for your business. It is completely up to you if you want to try all or a few. Good Luck!